I spent 18 months searching before I closed my first deal.
I built this tool because I lived it. Eighteen months of screening deals, reading CIMs that ranged from polished to barely legible, reconciling bank statements at midnight, and learning the hard way that not all brokers are created equal. Some CIMs are great. Most aren't. And the gap between what a CIM tells you and what the bank statements reveal can be tens of thousands of dollars.
When I finally closed on my Molly Maid territory, the methodology I'd built found a $37,000 SDE gapthe CIM completely missed — dropping the real multiple from 1.74x to 1.48x. That process shouldn't take weeks. And you shouldn't have to build it from scratch.
The problem is simple
As a searcher, you're looking at 20-30 deals a month. Each one comes with a CIM of varying quality. You need to quickly figure out: is this deal worth my time? And if it is, you need to dig into the financials before you spend $15,000+ on a Quality of Earnings provider.
The problem is that this process is manual, inconsistent, and slow. You're building spreadsheets from scratch for every deal. You're eyeballing bank statements hoping you don't miss an undisclosed MCA payment. You're guessing whether the SDE multiple is fair because you don't have market benchmarks handy.
I built ETA Deal Analysis to give you what I wished I had: a repeatable, scalable process for two things:
Deal Screener
CIM analysis in 60 seconds
Upload a CIM and get a GO / MAYBE / PASS verdict. We extract the key metrics, benchmark the asking price against DealStats market multiples by sector and size bucket, flag red flags, and give you specific questions to ask the broker.
- ✓Extracts asking price, revenue, SDE, add-backs, customers
- ✓DealStats benchmarking by sector and size bucket
- ✓Red flag detection (declining revenue, key person risk, short lease)
- ✓Seller questions tailored to the deal
Digital Due Diligence
Low-cost QoE pre-check
Upload bank statements, P&Ls, and supporting docs. We run the same analysis a QoE provider does on core financial components — SDE adjustment, revenue reconciliation, red flag detection — to identify potential issues before you spend $15,000 on a full QoE engagement.
- ✓SDE adjustment (find undisclosed personal expenses)
- ✓Bank statement analysis (MCAs, personal charges, overdrafts)
- ✓Revenue reconciliation across CIM, P&L, and bank deposits
- ✓2-year projections, deal structure grading, full deal room
How It Works
Upload Your Docs
Drop in a CIM for a quick screen, or add bank statements and P&Ls for full digital due diligence.
AI Analyzes Everything
We extract metrics, benchmark against market data, reconcile revenue across sources, and flag issues.
Get Actionable Results
A clear verdict with supporting data — what to ask the broker, what to watch for, and whether to move forward.
Tommy Daniel
Founder, ETA Deal Analysis
I'm a self-funded searcher who spent 18 months looking at deals before closing on a Molly Maid franchise territory in SE Wake County, NC in January 2026. During that search, I built out the methodology and tooling behind this platform because I was frustrated by how manual and inconsistent the process was.
This tool is what I used to close my own deal. The SDE adjustment methodology identified $37K in undisclosed personal expenses that the CIM missed entirely. It changed the math on the deal — and it would have changed my decision on several deals I passed on earlier in my search.
Multiple searchers asked me to share it. So here it is.
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Start Screening DealsImportant Disclaimer: ETA Deal Analysis is an analytical tool designed to assist with deal screening and preliminary due diligence. It does not constitute financial, legal, tax, or investment advice. The outputs generated by this platform are based on the documents you provide and should not be used as the sole basis for any acquisition decision. Always consult with qualified professionals — including a CPA, attorney, and QoE provider — before making an investment decision. Past results (including the Molly Maid example) are specific to that transaction and are not a guarantee of future outcomes. By using this platform, you acknowledge that ETA Deal Analysis and its founder are not liable for any investment decisions made based on the information provided.